website is a door to an organisation’s culture & services. It signifies the true essence of the organisation, if done right.
Certain key aspects as to why & how should an organisation / brand be building its online presence via a website are:
Website is a gateway to brand's credibility
A brand's website tells a lot about the credibility of the company, in question. It's the first impression a user may have off your brand, so, you got to make it count.
Stanford Web Credibility Research clearly reflects that user’s form opinion about a company’s credibility looking at their website design.
Responsive & Mobile Friendly websites
Now, a regular user will mostly be watching / searching for your brand online, using his mobile device. As per the study, if your website isn’t responsive or mobile friendly, you are losing on 17% of your probable customer or leads.
This may even be higher than 17%, basis the trade of business you are in.
If your business is more B2C, then your website visits and lead conversions to opportunity are even higher, with a well-designed & fully responsive website.
Are you generating enough content via Blog Posts?
They say, that you are more likely to find a customer in someone who discovered your company via a blog post.
A research suggests that 70% of customers find company through its reference on a blog post or its own blog post.
Loading time / Speed
You can lose or win your customer within 0.05 seconds of their visit, why?
Because in most recent studies, it was discovered that it takes only 0.05 seconds for a visitor to form an opinion about the company through its website. Ensure your website is good enough to grab attention within 0.05 seconds of a website visit.
Your Design leaves a lasting impression
Now that we know first impression sticks, let us tell you that it’s the website design that helps the user form the opinion more than the content.
95% of users first impressions are all website design related and remaining 5 constitutes to rest.
Web visitors do not wait, they would expect your website to be fast, smooth & content rich. A research from Adobe suggests that 39% of website visitors will leave the website, if it takes too long to load.
Now imagine losing a prospective million dollar deal just because your website wasn’t as fast.
Creating a lasting impression of your website is difficult, as it must appeal to, entice, and convince users to take action. There is no magic formula to write the perfect code & design for the website.